Peter Lopez Jr., a resident of Santa Rosa, CA for 43 years, is the son of Mexican immigrants with a legacy of hardworking and community-engaged individuals. With over 26 years of experience in the wine and beer industry, Peter co-founded NorCal Beer Geeks, promoting craft beer culture locally and globally through social media, competitions and festivals. A former beer blogger for the Press Democrat, he is also a respected judge in the beer and wine industry.

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Beyond his professional achievements, Peter has dedicated 26 years to youth mentorship as a youth mentor, basketball coach and fundraiser for youth programs. In 2017, he realized his entrepreneurship dream of owning Juncture Taproom & Lounge, a beloved community hub. Peter is presently a co-owner of Santa Rosa Pizzeria and hosts the At a Juncture Podcast.

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Despite facing the challenges of fires, power outages and the pandemic, Peter's commitment to community resilience led him to establish the "For the Love of Rosa Fund." In 2020, using his stimulus check, he initiated a successful GoFundMe campaign, providing much-needed support to small businesses in Santa Rosa with mini-grants and essential supplies. Through his tireless efforts, Peter exemplifies the power of compassion and solidarity in times of adversity and is the driving force behind the founding of the Opportunity Foundation of Sonoma County (formerly the Sonoma County Hardship Fund).

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