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Entrepreneur & Small Business Supports

Entrepreneur Navigational Resource Center coming to Santa Rosa soon




In the 2022/2023 period, we granted 32 mini-grants totaling $36,000 to Latino entrepreneurs in Sonoma County, thanks to support from the Latino Community Foundation. Additionally, in the same timeframe, we distributed 83 mini-grants, totaling $119,300, to small businesses with fewer than 15 employees in Sonoma County, who were impacted by the pandemic. This funding was made possible through American Rescue Plan Act funds.


We distributed over $14,000 worth of personal protective equipment and emergency preparedness kits during the pandemic.


"For the Love of Rosa" Mini-Grant Recipients

        “For the Love of Rosa" mini-grants were created to help Santa Rosa small businesses

 The Movement Lab

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The Movement Lab is a family style dance studio in Santa Rosa, CA offering many classes in various dance styles. They are well known for providing a warm & friendly environment. Kids, teens & adults love their Hip Hop!

Unfortunately, due to the pandemic, the studio has been limited to providing zoom dance classes. Studio owner Bernadette Alverio-Tonks is now teaching all zoom classes herself, as the studio is not bringing in revenue to pay for staff at this time. Bernadette is doing her best to maintain the dance space so her dance family can dance again when it’s safe. The proceeds from this mini-grant will be used towards utilities.

HOW can you help The Movement Lab? Visit their website or Facebook page and reach out to them to provide a donation or register for their zoom classes.

981 Airway Ct. #C

Santa Rosa. CA 95403



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Business owner from "Bevessfloral" shared with us how blessed she felt when she was notified she would be a recipient of our $500 mini-grant plus the PPE kit. She shared how this could not have come at a better time as the financial burden of this pandemic continues to impact both her business and her home.

Our small businesses need us during these uncertain times. We invite you to visit Bevess Floral & Events at:

4221 Montgomery Drive

Santa Rosa CA 95405


La de da Salon

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La de la salon was a recipient of our “For the love of Rosa” mini-grant. The proceeds of this grant helped cover out of pocket expenses the salon needed to make in order to comply with the most recent ordinance, which allows hair salons to operate out doors.


La de da salon is all set to meet your hair style needs in their NEW stylish tents. Learn more about la de da salon by visiting their website and give them a call:

513 E street

Santa Rosa CA 95404


HD Barber Studio


HD Barber Studio located at 989 Sebastopol Road in Santa Rosa was also one of the For the Love of Rosa mini-grant recipients. The owner shared with us he would be using the funds for utilities and towards rent. Like many other barbershop and salon owners, the owner of HD Barber Studio is paying rent for his studio space even though he is unable to perform his work inside his studio due to state restrictions as a result of the pandemic. We invite you to follow their studio Facebook page for updates.

Teresa Family Childcare

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Teresa Family Childcare in Santa Rosa was also a recipient of our “For the Love of Rosa” $500 mini-grant and PPE kit. Teresa shared she would be using the funds to purchase tricycles the kids could ride outdoors. Teresa said she needed to create as many outdoor activities as possible due to the virus. During our visit to drop off the check and PPE kit she showed us the work being done to bring most activities outside.

Pazazz Hair and Nails


Pazazz is a hair and nail salon located at 2773 Yulupa Avenue in Santa Rosa. Unfortunately, the salon is closed at this time due to the state restrictions as a result of the pandemic.

The salon owner continues to pay the rent to maintain the salon space until she is able to open again. With funds raised by For the Love of Rosa, The Small Business Hardship Fund was able to provide a $500 mini-grant towards rent.

How can you help Pazazz Salon? Visit their website and Facebook page to learn about their services and consider purchasing a gift certificate for yourself or others to be used in the future.

Jorge Perez Auto Service

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Jorge Perez Auto Service in Santa Rosa, another recipient of our “For the Love of Rosa” $500 mini-grant and PPE kit. Mr.Perez expressed he was very grateful and said the funds would be used towards rent.

Auto Saver Plus


Auto Savers Plus insurance in Santa Rosa was also a recipient of our “For the Love of Rosa” $500 mini-grant and PPE kit. The grant funds will be used towards rent to help during the months they were closed for business.

To learn more about them visit their website at:

Magic Mirror Photo Booth

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Magic Photo Booth in Santa Rosa was also a recipient of our “For the Love of Rosa” $500 mini-grant and PPE kit. They were unable to operate their business for a long time due to Covid restrictions. 

To learn more about them visit their website at:

SBHF Mini-Grant Recipients

        Small business grants to businesses in Sonoma County

Petaluma Village Preschool

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The Petaluma Village Preschool was the recipient of a mini-grant to help towards the creation of an outdoor garden environment for the children.

76 Oak Street 

Petaluma, CA 94952

(707) 765-2325

The Epicurean Connection

The Epicurean Connection (Cheesemaker, Culinary Educator, Chef, Consultant, Caterer) was financially burdened by the restrictions as a result of the pandemic and SBHF was able to provide a mini-grant at a time of need.

19670 8th Street East

Sonoma CA 95477

 (707) 235-9530

Opportunity Foundation of Sonoma County
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